Privacy Policy
Last updated: June 2026
1. Introduction
Pure Health & Wellness Clinic («we», «our», «us») is committed to protecting the privacy of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the Health Records Act 2001 (Vic) and other applicable state health records legislation.
2. What Information We Collect
We may collect the following types of personal and health information:
- Personal identification: name, date of birth, address, phone number, email address, Medicare number, health insurance details
- Health information: medical history, current health concerns, medications, allergies, test results, lifestyle information, family medical history
- Payment information: credit card details, bank account details (for refunds), health fund membership numbers
- Website usage data: IP address, browser type, pages visited, time spent on pages, referring URL
3. How We Collect Information
We collect information in the following ways:
- Directly from you: through intake forms, client questionnaires, consultation notes, and in-person discussions
- Through our website: via contact forms, booking requests, and cookies
- From third parties: with your consent, we may collect information from your general practitioner, specialists, or other healthcare providers
- From health funds: eligibility and claim information when you use private health insurance
4. How We Use Your Information
We use your information for the following purposes:
- To provide naturopathic and health care services tailored to your needs
- To maintain accurate health records and treatment plans
- To process payments and health fund claims
- To communicate with you regarding appointments, treatments, and clinic updates
- To improve our services and website experience
- To comply with legal and regulatory obligations
5. Disclosure of Information
We will not disclose your personal or health information to third parties without your consent, except:
- To your health fund for the purpose of processing claims
- To other healthcare providers (e.g., your GP or specialist) with your written consent
- To comply with a legal obligation or court order
- To protect the vital interests of any person (in an emergency)
- To our professional indemnity insurers or legal advisors in the event of a claim
We use Cliniko as our practice management software, which stores data securely on Australian servers. We also use Stripe for payment processing, which complies with PCI DSS standards.
6. Data Security
We take reasonable steps to protect your information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:
- Secure, encrypted storage of electronic health records
- Password-protected systems with multi-factor authentication
- Secure physical storage of paper records in locked cabinets
- Staff training on privacy and confidentiality obligations
- Regular security audits and software updates
7. Data Retention
We retain your personal and health information for as long as necessary to provide you with health care services and as required by law. Health records are generally retained for a minimum of7 years from the date of last consultation (or until age 25 for patients under 18). When no longer required, records are securely destroyed.
8. Your Rights
Under Australian privacy law, you have the right to:
- Access your personal and health information held by us
- Correct any inaccurate or outdated information
- Withdraw consent for the collection, use, or disclosure of your information (where applicable)
- Complain about a breach of your privacy
To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.
9. Cookies
Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings. We use Google Analytics to understand how visitors use our website — this data is anonymised and cannot be used to identify you personally.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., booking platforms, health fund portals, Google Maps). We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website. We will notify you of any material changes via email or through a notice on our website.
12. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your information, please contact us:
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.